Navigating diverse, multi-stakeholder environments, I’ve collaborated with a range of organisations, from Fortune 500 giants and industry leaders to innovative start-ups. My experience spans sectors including banking, insurance, technology, education, e-commerce, and property development. I’ve led design workstreams for projects, crafting and executing strategies and interventions to deliver impact at scale.

Work Experience

  • June 2022 - Sept 2022 / Mumbai, India

    • Spearheaded research and design experiments to refine customer value propositions, achieving product-market fit.

    • Crafted plans for two strategic partnerships, adding new product capabilities and tapping into existing customer bases, thus reducing costs and expediting go-to-market timelines.

    • Managed end-to-end design strategy, coordinated design and development, and led a team of 2 designers.

  • July 2019 - July 2021 / Mumbai, India

    • Led work streams and design teams to assess existing user experiences, reimagine customer journeys and service blueprints (back-stage processes), and digital product designs for clients such as HDFC Bank, Dell EMC, Tata AIA, and Tata Group (Neu).

    • Successfully nurtured client relationships, oversaw project delivery, and mentored internal teams.

    • Delivered projects such as omni-channel gamification strategy for credit card rewards management, conceptual design of mobile wallet (PayZapp), redesign of e-commerce platform (SmartBuy), and transforming banking customer acquisition journeys.

    • Conducted comprehensive research to reveal customer pain points and facilitated workshops to pinpoint client challenges.

    • Responsible for end-to-end design deliverables across mobile and desktop, from wireframes to high-fidelity prototypes.

    • Standardised interaction design guidelines and enhanced design system’s accessibility for clients, improving product usability.

    • Reinvented north star product visions and designed future customer journeys, task flows, and screen flows.

    • Achieved a fast-tracked promotion to Senior Design Consultant (SHFS) from an Internship position.

  • Jan 2019 - July 2019 / Mumbai, India

    • Worked on client-facing consulting engagements for clients such as HDFC Bank, Reliance General Insurance, and Tata Digital.

    • Delivered more than 40 Usability Tests, 3 UX Audits, process and task flow optimisations, and end-to-end digital designs.

Organisations I Have Worked With

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What My Ex-colleagues Have To Say

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  • "Soumitra is a talented designer with a very curious mind, excellent grasping capabilities and a spirit to learn new things. He is innovative and a great collaborator. His work displays quality, professionalism, and care, and is always delivered with a confident smile. He is someone I felt I could count on as a bright colleague and respect as an individual."

    GIRISH PRABHU

    Senior VP - Innovations & UX

    Human Factors International

  • "Soumitra is a professional whose capabilities belies his years of experience. Very articulate, handles clients well and is a keen learner. He has picked up foundati​onal principles of Human factors very well, which makes it easy to use him in complex projects. He has handled difficult projects, and clients and shown an exponential learning curve when he worked with me."

    MASOOD NASSER

    VP - Advanced UX

    Human Factors International

  • "Soumitra has played a significant role in getting the solution up to speed by his proactive approach towards problem solving. He reached out to industry experts, looked into research reports, arranged interview​s, while coordinating with a cross-functional team with ease and helped save a lot of time for the team. His ability to get a hold on new concepts promptly, creating a safe environment for peers to learn and grow, is commendable. I'll be happy to work with him again and surely recommend him for professional engagements."

    DHRUV SHARMA

    Project Lead - Strategic Designer

    Boston Consulting Group

  • "Soumitra is always looking for ways to push the envelope of his own capabilities and will leave no stone unturned in his quest to see that his work showcases the brilliance that is expected. He is a talented designer who is very process oriented a​nd possesses this great ability to remain calm and composed in the toughest of situations and can put at ease even the most difficult clientele. Soumitra is a hardworking, self-directed and extremely creative individual who left me very impressed with his knowledge about all aspects of user experience design."

    SANDEISH SALVI

    Head - User Experience Design

    Cactus Communications